# identity.md

## Organization Overview
- **Company Name:** Bag Balm
- **Mission:** To relieve and moisturize skin, even in the toughest conditions, using a time-tested formula with simple ingredients, safe for both humans and animals.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1899 in rural Vermont.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to tradition, effectiveness, and safety through its time-tested formula and simple, high-quality ingredients.
- **Team/About/Leadership/People Links:** https://bagbalm.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Produces and distributes a trusted skin moisturizer, emphasizing its heritage, effective formula, and natural ingredients for both human and animal use.
- **Location(s) and Geographic Presence:** Originates from rural Vermont, with a broad presence through its e-commerce platform.
- **Key Partnerships and Affiliations:** Details forthcoming.